Patient Journey Visual Aids

GenesisCare is a private cancer care, diagnostic and treatment provider with centres in the UK, Europe and the US.

Client
GenesisCare

Service
Medical Illustrations, Digital Assets

GenesisCare is a private cancer care, diagnostic and treatment provider with centres in the UK, Europe and the US.

Medical illustrations can often be confusing and over-complicated for patients. With this brief supplied by GenesisCare, I created a simplified style guide which avoids unnecessary graphic detail. This is achieved with a 2D, flat design for anatomical illustrations and the use of diagrams and schematics.

Flat design is contemporary and is widely used due to its suitability for web and digital as well as print. A core message is that GenesisCare is cutting edge. I have aimed to make all assets appear as modern as possible to reinforce that message.

Screenshot of a health website page titled 'Breast illustrations' showing a woman looking out of windows, with visuals of breast anatomy and diagrams on the right side.
Diagram of human anatomy highlighting brain metastasis, lymph nodes, heart, lung, lung cavity, spine, bone marrow pelvis, ovary, and bone fracture caused by metastasis.
Illustration of a hair follicle in the skin, showing the hair growing out through the surface, with surrounding skin tissue, nerves, and blood vessels.

These illustrations are used by HCPs for patients in diagnosis and treatment plans. Interactive elements make them useful tools to demonstrate complex procedures and illnesses in a simple way.

Breast cancer diagnosis and treatment plan form with a diagram of female breasts and sections for patient information, surgical details, and treatment options, including genomic profiling, chemotherapy, targeted therapy, and hormone therapy.