Isagenix is a health and wellness brand which focuses on weight-management and performance products.‘Celebration 2019 United Kingdom and Ireland’ was an event for customers to network, be inspired and pick up the latest products and merchandise from the store.

Firstly, I mapped out the complete user experience – entrance, interaction and exit – to understand how people would move in the space, to sufficiently place design elements. The intention for most of the signage was to make it reusable for future events.

With this in mind, I decided to create multiple double sided wedge ridged banners that capture the essence of Isagenix using lifestyle photography and brand slogans. These were used as subtle directional signs along with individual booths, signs and tables.