Fertility Journey

TFP Fertility have clinics across the globe providing fertility treatments to patients wishing to start their fertility journey. They provide treatments such as IVF, IUI, ICSI and FET.

Service
Website, Digital Assets

Client
TFP Fertility

TFP Fertility have clinics across the globe providing fertility treatments to patients wishing to start their fertility journey. They provide treatments such as IVF, IUI, ICSI and FET.

The brief was to revamp their social media, website and additional digital assets. The solution was to introduce a ‘real feel’ photography style which is authentic but also aspirational for patients exploring the options for fertility treatments. The aim was to avoid the ‘wallpaper’ effect by showing relatable content for users to engage with.

Collage of four photos showing patients and caregivers, with quotes about their experience with Oxford Fertility, including a smiling woman with a young girl, a parent with a baby, a baby walking with an adult, and a young girl looking thoughtful.

The presentation I created continued to showcase this imagery. I also introduced infographics and medical illustrations to show complex content in a straightforward manner.

A collage of fertility clinic informational posters, including a map of the UK with clinic locations, a booklet cover with a man and child, flowcharts of treatment processes, and images of medical procedures and consultations.

The website continues this theme while also introducing some more clinical imagery showcasing treatments. I added flashes of colour from the company’s guidelines to give more brand recognition.

Screenshots of a fertility clinic website and related appointment booking interface with text about helping make families, find a clinic, and book an event, set against a pastel background.